Saturday, 8 January 2011

Commissioning Creatives

Design is increasingly a collaborative undertaking. This means that designers often have to commission other creative professionals. This is not easy and means that designers have to become a bit more like clients. We are rarely at our best when playing the role of client.

Let your creative suppliers know what you expect, but make sure you leave them space to do what they do. To use a cliche: treat them as you'd like to be treated yourself.

Graphic Design: A User's Manual by Adrian Shaughnessy

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