"As if learning to be a designer wasn't hard enough, we then have to find employment. Business gurus tell us the job is dead. Finding employment has become harder than ever. Yet designers are better equipped to deal with the new world of work than most." Adrian Shaughnessy.
To be successful, a designer needs empathy and egotism. If we have empathy we will always find clients willing to employ us. But if we can combine empathy with a bit of stubborn inner conviction, our work will be richer and more effective. It will be richer and more effective because it will have the stamp of confidence and personal commitment. You can tell the work that doesn't have these ingredients. It is bland and formulaic - or, to put it another way, it is work that is drowning empathy.
Graphic Design: A User's Manual by Adrian Shaughnessy.
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